Every company has a history. And that history can be put to good use in content marketing. But as always you need to create content that’s relevant to your target audience. Read more
Blog Archives
Getting started with storytelling
Posted on August 30, 2015You’ve probably heard and read a lot about storytelling. That it’s a powerful way of connecting with customers etc. But maybe you feel it’s unclear how storytelling actually works. Here’s a simple explanation and some tips on getting started. Read more
Journalists and marketers – You need both
Posted on August 30, 2015Don’t replace your marketing department with a newsroom. A journalist can’t do the the job of a marketer, or vice versa. Read more
Cutting back on strategies
Posted on August 30, 2015Do you have a vertical video strategy? Are you planning on getting one? Let me tell you why you don’t need one. Read more
Time to decide the future of native advertising
Posted on July 22, 2015What’s in store for native advertising? Will it evolve and develop thanks to content that’s trustworthy, creative and valuable? Or will we slap a thin coat of storytelling on top of old-fashioned marketing, and see native go the way of the banner – so ignored that we talk of “banner blindness”?
Go geeky, create great content
Posted on June 28, 2015When you create content, don’t go for the middle-road and try to please everyone. Get in touch with your inner geek and create in-depth content. Read more
John Oliver’s Master class on Content marketing
Posted on May 10, 2015If your job is to create content on complex issues you can learn from John Oliver. He did a masterful job of reducing a very complicated issue to something everyone could understand. Read more
A Content Marketing Fairy Tale
Posted on April 6, 2015Still not convinced about Content Marketing? Or do you need to convince someone else? Let’s try an old story. Let me tell you about Hansel and Gretel and the wicked witches who were causing them all sorts of trouble. Are you sitting comfortably? Then we’ll begin. Read more
11 myths about content marketing
Posted on February 8, 2015Content marketing could be the best way to reach your target audience and become a trusted advisor. But there are a lot of myths and incorrect ideas surrounding content marketing. Here are 11 myths that you should ignore, and some simple truths to replace them with. Read more