The pros and cons of armchair strategy

When strategy is mentioned very often someone will argue that it’s something created separately from reality, a theoretical construct, and therefore of no use in the real world. This is often used to question the need for a strategy, or at least to try and minimize the boundaries or impact of a strategy. What is needed instead, goes the argument, is something tangible and real, something that can be put to use immediately. Read more

Afraid of creating a content marketing strategy? Here are 3 steps to fix that

According to a 2014 report by Content Marketing Institute and the UK Direct Marketing Association on Content Marketing in the UK, lack of a documented content marketing strategy is one of the biggest threats to successful content marketing. We can all agree that a strategy is vital, but an interesting question is, why do so many companies not have one? Read more