5 key rules for great content

Recently there was this great thread in the Content Marketing Institute’s LinkedIn group, asking about golden rules for creating content. I came up with five points, that I’d like to share with you. There are certainly more, check the thread for some very good ideas, but these are the ones that struck me as key. Read more

Are you being boring?

Monologues about yourself and the stuff you’re interested in is one surefire way of boring others to tears. We’ve all been there, seated at the dinner table beside the self-absorbed drone, just waiting for the moment coffee arrives to politely excuse ourselves. And communication works the same way. If a company just talks about itself, its potential customers will lose interest and look somewhere else. Thankfully, there’s a cure Read more