The digital dimension of communication and marketing is becoming more and more important. At the same time I hear more and more people say that they find it hard to understand or get a handle on all things digital. This can come from very senior people, CMOs as well as experienced communication and marketing specialists. Read more
We need to keep talking about digital in communication and marketing. To many people digital is still something unknown. They don’t have a handle on it or a digital mindset. In many cases, they still don’t really get it.
There is a lot of uncertainty among CMOs at the moment. At least here in Europe. And the most common problem, according to surveys, is getting digital right. So here are five things to begin with. Read more
Dark social, social sharing via e-mail, chat, apps like Facebook Messenger or WhatsApp, can represent a large portion of the traffic to your site. This can provide important knowledge about your users. Read more
In a time when marketing is transforming, it’s more important than ever that CMOs stay curious and don’t turn away from all the change demanded from them. Read more
Content marketing could be the best way to reach your target audience and become a trusted advisor. But there are a lot of myths and incorrect ideas surrounding content marketing. Here are 11 myths that you should ignore, and some simple truths to replace them with. Read more
As content marketing matures and develops there will be more focus on the buyer’s journey. We can use it to package our content in different ways for various stages of the journey. In order to have an impact early on in the journey we will need to use a combination of digital and physical channels. Read more
Digital transformation is a hot topic these days, and you can easily find a lot of reports and research talking about why companies have to do it. But what is it, exactly, and what can you do to get started? Here is a definition and five suggestions on your first steps. Read more
If you have worked in communication or marketing you are probably familiar with thinking about the media landscape in terms of owned, paid and earned media. It’s a good way of structuring the different types of media, but it should not control how we work with messaging, target groups and content. In a time where the customer is in control, and the borders between media types are blurring, we need to have a strategic perspective and work to achive a convergence in media use. Read more