11 myths about content marketing

Content marketing could be the best way to reach your target audience and become a trusted advisor. But there are a lot of myths and incorrect ideas surrounding content marketing. Here are 11 myths that you should ignore, and some simple truths to replace them with. Read more

Are you being boring?

Monologues about yourself and the stuff you’re interested in is one surefire way of boring others to tears. We’ve all been there, seated at the dinner table beside the self-absorbed drone, just waiting for the moment coffee arrives to politely excuse ourselves. And communication works the same way. If a company just talks about itself, its potential customers will lose interest and look somewhere else. Thankfully, there’s a cure Read more