We need to keep talking about digital in communication and marketing. To many people digital is still something unknown. They don’t have a handle on it or a digital mindset. In many cases, they still don’t really get it.
Blog Archives
CMOs, 5 steps to get digital right
Posted on April 6, 2015There is a lot of uncertainty among CMOs at the moment. At least here in Europe. And the most common problem, according to surveys, is getting digital right. So here are five things to begin with. Read more
Why CMOs have to stay curious
Posted on March 30, 2015In a time when marketing is transforming, it’s more important than ever that CMOs stay curious and don’t turn away from all the change demanded from them. Read more