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Is your CEO digitally unaware?

Posted on August 30, 2015

Your company’s C-Suite doesn’t have to be on social media, but they definitely need to be digitally knowledgeable and understand digital transformation. Otherwise your company may be in deep trouble. Read more

Category:

Digital transformation

Tags:

  • digital strategy
  • digital transformation
  • strategy

Let’s talk digital a while longer

Posted on July 22, 2015

We need to keep talking about digital in communication and marketing. To many people digital is still something unknown. They don’t have a handle on it or a digital mindset. In many cases, they still don’t really get it.

Read more

Category:

Digital

Tags:

  • digital competence
  • digital marketing
  • digital strategy
  • digital transformation

CMOs, 5 steps to get digital right

Posted on April 6, 2015

There is a lot of uncertainty among CMOs at the moment. At least here in Europe. And the most common problem, according to surveys, is getting digital right. So here are five things to begin with. Read more

Category:

Digital

Tags:

  • CMO
  • convergence
  • data
  • digital marketing
  • digital strategy
  • goals
  • mix

Why Dark Social is important

Posted on March 30, 2015

Dark social, social sharing via e-mail, chat, apps like Facebook Messenger or WhatsApp, can represent a large portion of the traffic to your site. This can provide important knowledge about your users. Read more

Category:

Digital

Tags:

  • dark social
  • digital strategy
  • Social Media
  • target group analysis

About me

My name is Pontus Staunstrup. I am a strategist focusing on digital strategy, content strategy, content marketing and social media. Welcome to my website. Here you'll find my posts on topics within my focus areas, both on a basic level as well as more in-depth and forward-looking. I also do presentations and hold workshops frequently, and you can learn more about that as well. At the bottom of the page you can find my e-mail and the social networks that I'm active on. You're more than welcome to get in touch with me if you have any questions or want to find out more about what I do.

Recent posts

  • Posts for LinkedIn company pages – Here’s a bit of inspiration (B2B in particular)
  • 10 quick insights from Native Advertising Days 2017
  • Wolf packs and Einstein or why we share fake stories
  • 5 great points on native advertising from Rebecca Lieb
  • Netflix showing the way in native advertising

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Archive

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pontus@staunstrup.se

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