Content marketing could be the best way to reach your target audience and become a trusted advisor. But there are a lot of myths and incorrect ideas surrounding content marketing. Here are 11 myths that you should ignore, and some simple truths to replace them with. Read more
If you have worked in communication or marketing you are probably familiar with thinking about the media landscape in terms of owned, paid and earned media. It’s a good way of structuring the different types of media, but it should not control how we work with messaging, target groups and content. In a time where the customer is in control, and the borders between media types are blurring, we need to have a strategic perspective and work to achive a convergence in media use. Read more
Content marketing has been getting a lot of attention in recent years, with companies and organizations putting more and more effort into reaching their target groups with relevant and valuable content. It’s an interesting development, but it’s easy to forget the power of traditional earned media, i.e PR. The solution is to have owned and earned media work together, and to include paid media as well when possible. Read more