Every company has a history. And that history can be put to good use in content marketing. But as always you need to create content that’s relevant to your target audience. Read more
Blog Archives
Journalists and marketers – You need both
Posted on August 30, 2015Don’t replace your marketing department with a newsroom. A journalist can’t do the the job of a marketer, or vice versa. Read more
Go geeky, create great content
Posted on June 28, 2015When you create content, don’t go for the middle-road and try to please everyone. Get in touch with your inner geek and create in-depth content. Read more
John Oliver’s Master class on Content marketing
Posted on May 10, 2015If your job is to create content on complex issues you can learn from John Oliver. He did a masterful job of reducing a very complicated issue to something everyone could understand. Read more
A Content Marketing Fairy Tale
Posted on April 6, 2015Still not convinced about Content Marketing? Or do you need to convince someone else? Let’s try an old story. Let me tell you about Hansel and Gretel and the wicked witches who were causing them all sorts of trouble. Are you sitting comfortably? Then we’ll begin. Read more
11 myths about content marketing
Posted on February 8, 2015Content marketing could be the best way to reach your target audience and become a trusted advisor. But there are a lot of myths and incorrect ideas surrounding content marketing. Here are 11 myths that you should ignore, and some simple truths to replace them with. Read more
Improve your content with this ancient trick
Posted on February 8, 2015To convince your customers you need to show expertise, use facts and capture their hearts. In other words, you need to use what the ancient Greeks called ethos, logos and pathos in your content marketing. Read more
3 ways to improve your content marketing in 2015
Posted on January 2, 2015In recent weeks there has been a flow of predictions about content marketing in 2015. I’d like to try something a bit more modest, three pieces of advice that I hope will help you in the coming year. Here goes: Read more
Don’t do the content marketing selfie
Posted on December 28, 2014Most content being produced is a waste of time and money. The reason is that it suffers from the number one reason content marketing fails – it has an inside-out perspective. It’s the content marketing equivalent of a selfie. Read more