More and more industries are being challenged by outside forces that use digital solutions and knowledge to overthrow the existing way of doings things. We often refer to this as Digital Darwinism. Read more
Blog Archives
11 myths about content marketing
Posted on February 8, 2015Content marketing could be the best way to reach your target audience and become a trusted advisor. But there are a lot of myths and incorrect ideas surrounding content marketing. Here are 11 myths that you should ignore, and some simple truths to replace them with. Read more
Teaching C-suite about digital
Posted on December 28, 2014Most companies will have to transform digitally. In order to be successful, it is crucial to have buy-in from senior management – from the C-suite and the Board. Yet a recent study showed that knowledge about digital is lacking among these groups. What can we do to change that? Read more
Combining digital and analog channels in content marketing
Posted on December 27, 2014As content marketing matures and develops there will be more focus on the buyer’s journey. We can use it to package our content in different ways for various stages of the journey. In order to have an impact early on in the journey we will need to use a combination of digital and physical channels. Read more
Culture eats strategy for breakfast, New York Times style
Posted on December 27, 2014There is a Peter Drucker quote making the rounds on LinkedIn, “Culture eats strategy for breakfast”. Ever wondered what it actually means? Well, there is a perfect example being played out right before our eyes right now: The difficulties of New York Times to succeed in the digital media landscape, as revealed by the innovation report that got “leaked” in the spring of 2014. Read more
Don’t want your content found? Use a PDF
Posted on December 27, 2014“The best place to hide a dead body is on page two of a Google search” Remember that one? Well, there seems to be another way of making your content disappear from the world – use a PDF. Read more