There is a lot of uncertainty among CMOs at the moment. At least here in Europe. And the most common problem, according to surveys, is getting digital right. So here are five things to begin with. Read more
There is a lot of uncertainty among CMOs at the moment. At least here in Europe. And the most common problem, according to surveys, is getting digital right. So here are five things to begin with. Read more
Storytelling is one of the most powerful ways we have of connecting with others. And when we use film to do that there are probably no better way to get through. Here are five stories that really grabs a hold of your heart.
Dark social, social sharing via e-mail, chat, apps like Facebook Messenger or WhatsApp, can represent a large portion of the traffic to your site. This can provide important knowledge about your users. Read more
In a time when marketing is transforming, it’s more important than ever that CMOs stay curious and don’t turn away from all the change demanded from them. Read more
Far too many strategies fail. Here are some of the reasons why, and also what you can do to make sure you do a better job next time you do strategy work Read more
Content marketing could be the best way to reach your target audience and become a trusted advisor. But there are a lot of myths and incorrect ideas surrounding content marketing. Here are 11 myths that you should ignore, and some simple truths to replace them with. Read more
If you have a hard time writing, you should consider if it is fear that’s holding you back. Try to be more direct and to the point when you write – and practice, practice, practice. Read more
Meaningless buzzwords should be cut from your CV, but what about the words that actually reflects the work you do? Don’t be so quick to cut words just because they are treated as cliches. Read more
To convince your customers you need to show expertise, use facts and capture their hearts. In other words, you need to use what the ancient Greeks called ethos, logos and pathos in your content marketing. Read more