It’s a phrase I see fairly often on LinkedIn – “Looking for new challenges”. And it got me thinking about how that kind of statement looks in the eyes of a company or a recruiter. Read more
Is your CEO digitally unaware?
Posted on August 30, 2015Your company’s C-Suite doesn’t have to be on social media, but they definitely need to be digitally knowledgeable and understand digital transformation. Otherwise your company may be in deep trouble. Read more
Don’t let your boss define you
Posted on August 30, 2015It’s very easy, especially when you’re young, to accept your managers definition of you as a true representation of yourself. And that can shape the way you present yourself when trying to get promoted or looking for a new job. In other words, how you define yourself is based on the terms and skills originally applied to you by your superiors. Read more
Getting started with storytelling
Posted on August 30, 2015You’ve probably heard and read a lot about storytelling. That it’s a powerful way of connecting with customers etc. But maybe you feel it’s unclear how storytelling actually works. Here’s a simple explanation and some tips on getting started. Read more
Giving a speech? Never do this
Posted on August 30, 2015Do you want to be a good speaker? Someone people remember and thinks highly of? You can find many articles on how to become a great speaker, but one important tip is always missing. Perhaps the most important one. Never, ever begin a speech by talking about yourself. Read more
Journalists and marketers – You need both
Posted on August 30, 2015Don’t replace your marketing department with a newsroom. A journalist can’t do the the job of a marketer, or vice versa. Read more
Cutting back on strategies
Posted on August 30, 2015Do you have a vertical video strategy? Are you planning on getting one? Let me tell you why you don’t need one. Read more
A faster horse is not enough
Posted on August 30, 2015Most people prefer a faster horse, something they’re familiar with, to a major change in how they do things. But that won’t be enough in digital transformation. Read more
Let’s talk digital a while longer
Posted on July 22, 2015We need to keep talking about digital in communication and marketing. To many people digital is still something unknown. They don’t have a handle on it or a digital mindset. In many cases, they still don’t really get it.