Far too many strategies fail. Here are some of the reasons why, and also what you can do to make sure you do a better job next time you do strategy work Read more
Far too many strategies fail. Here are some of the reasons why, and also what you can do to make sure you do a better job next time you do strategy work Read more
Content marketing could be the best way to reach your target audience and become a trusted advisor. But there are a lot of myths and incorrect ideas surrounding content marketing. Here are 11 myths that you should ignore, and some simple truths to replace them with. Read more
If you have a hard time writing, you should consider if it is fear that’s holding you back. Try to be more direct and to the point when you write – and practice, practice, practice. Read more
Meaningless buzzwords should be cut from your CV, but what about the words that actually reflects the work you do? Don’t be so quick to cut words just because they are treated as cliches. Read more
To convince your customers you need to show expertise, use facts and capture their hearts. In other words, you need to use what the ancient Greeks called ethos, logos and pathos in your content marketing. Read more