Your company’s C-Suite doesn’t have to be on social media, but they definitely need to be digitally knowledgeable and understand digital transformation. Otherwise your company may be in deep trouble. Read more
Blog Archives
Cutting back on strategies
Posted on August 30, 2015Do you have a vertical video strategy? Are you planning on getting one? Let me tell you why you don’t need one. Read more
Why your strategies fail (and what you can do about it)
Posted on February 25, 2015Far too many strategies fail. Here are some of the reasons why, and also what you can do to make sure you do a better job next time you do strategy work Read more
Keep the buzzwords in your resume
Posted on February 8, 2015Meaningless buzzwords should be cut from your CV, but what about the words that actually reflects the work you do? Don’t be so quick to cut words just because they are treated as cliches. Read more
Don’t do the content marketing selfie
Posted on December 28, 2014Most content being produced is a waste of time and money. The reason is that it suffers from the number one reason content marketing fails – it has an inside-out perspective. It’s the content marketing equivalent of a selfie. Read more
Teaching C-suite about digital
Posted on December 28, 2014Most companies will have to transform digitally. In order to be successful, it is crucial to have buy-in from senior management – from the C-suite and the Board. Yet a recent study showed that knowledge about digital is lacking among these groups. What can we do to change that? Read more
Not having a plan isn’t cool, it’s stupid!
Posted on December 27, 2014Relying on anecdotes about what successful people have done, or banking on the brilliance of your employees is setting yourself up for disaster. You need to have a plan. Read more
5 ways you can help your employees on social media
Posted on December 27, 2014Social media is an important part of many peoples’ lives these days, and will likely be for the foreseeable future. Many companies have been quick to see the potential for social media in everything from marketing to recruitment. Quite a few have also discovered the potential of getting their employees involved, as ambassadors, thought leaders and so on. But they have not been as quick when it comes to helping their employees deal with social media in a way that benefits both them and the organization. Read more
5 must-haves in your social media strategy
Posted on December 27, 2014If your company is active on social media, chances are that not a lot of planning went into the decision. Most companies find themselves with a presence in social media for reasons like “Our competitors are there” or “Someone in marketing thought it was a great idea”. In addition, there is an idea floating around that social media should be approached without a strategy, that we should just dive in. I disagree, the key to having a successful presence in sociala media for a long time is to have a plan and then stick to it. Read more