We need to keep talking about digital in communication and marketing. To many people digital is still something unknown. They don’t have a handle on it or a digital mindset. In many cases, they still don’t really get it.
Time to decide the future of native advertising
Posted on July 22, 2015What’s in store for native advertising? Will it evolve and develop thanks to content that’s trustworthy, creative and valuable? Or will we slap a thin coat of storytelling on top of old-fashioned marketing, and see native go the way of the banner – so ignored that we talk of “banner blindness”?
Culture eats strategy in digital transformation
Posted on June 28, 2015Many companies risk becoming victims of digital darwinism. Competitors in their industry are ahead of them in the digital arena. And there is always the risk of an outsider disrupting the entire industry. For many companies the words digital transformation ranks high on the list of priorities. Read more
Why Netflix is a big threat to your company
Posted on June 28, 2015Is Netflix on your radar as a major threat to your company? If not, why not? Or do you believe that digital darwinism and disruption will respect the artificial borders of industry? Read more
Go geeky, create great content
Posted on June 28, 2015When you create content, don’t go for the middle-road and try to please everyone. Get in touch with your inner geek and create in-depth content. Read more
5 ways a Start-up can use history
Posted on May 10, 2015Storytelling about the past is a powerful tool for companies. But what if your company is a start-up, does that mean that you can’t use the power of stories? Of course you can, and here are five ways to do it. Read more
John Oliver’s Master class on Content marketing
Posted on May 10, 2015If your job is to create content on complex issues you can learn from John Oliver. He did a masterful job of reducing a very complicated issue to something everyone could understand. Read more
A Content Marketing Fairy Tale
Posted on April 6, 2015Still not convinced about Content Marketing? Or do you need to convince someone else? Let’s try an old story. Let me tell you about Hansel and Gretel and the wicked witches who were causing them all sorts of trouble. Are you sitting comfortably? Then we’ll begin. Read more
Everyday realities of digital transformation
Posted on April 6, 2015Digital transformation may feel abstract and farfetched, but in many ways the change it brings is about how everyday life will be in the workplace and how employees will be able to work more efficiently. Read more