If you have a hard time writing, you should consider if it is fear that’s holding you back. Try to be more direct and to the point when you write – and practice, practice, practice. Read more
If you have a hard time writing, you should consider if it is fear that’s holding you back. Try to be more direct and to the point when you write – and practice, practice, practice. Read more
To convince your customers you need to show expertise, use facts and capture their hearts. In other words, you need to use what the ancient Greeks called ethos, logos and pathos in your content marketing. Read more
Monologues about yourself and the stuff you’re interested in is one surefire way of boring others to tears. We’ve all been there, seated at the dinner table beside the self-absorbed drone, just waiting for the moment coffee arrives to politely excuse ourselves. And communication works the same way. If a company just talks about itself, its potential customers will lose interest and look somewhere else. Thankfully, there’s a cure Read more