Last week Tinder, the dating app, had what has been called an epic meltdown on Twitter. Here are three things we can learn from that. Read more
Meaningless buzzwords should be cut from your CV, but what about the words that actually reflects the work you do? Don’t be so quick to cut words just because they are treated as cliches. Read more
Ever since social media started to become a factor we have reminded ourselves that ”it’s a conversation, not a monologue” and that we should use it to listen as much as talk. We talk about not doing megaphone marketing and we measure “engagement”. Yet even as social media is maturing there is still a lot of opportunity lost because companies don’t take the listening part seriously. Read more
Social media is an important part of many peoples’ lives these days, and will likely be for the foreseeable future. Many companies have been quick to see the potential for social media in everything from marketing to recruitment. Quite a few have also discovered the potential of getting their employees involved, as ambassadors, thought leaders and so on. But they have not been as quick when it comes to helping their employees deal with social media in a way that benefits both them and the organization. Read more
If your company is active on social media, chances are that not a lot of planning went into the decision. Most companies find themselves with a presence in social media for reasons like “Our competitors are there” or “Someone in marketing thought it was a great idea”. In addition, there is an idea floating around that social media should be approached without a strategy, that we should just dive in. I disagree, the key to having a successful presence in sociala media for a long time is to have a plan and then stick to it. Read more
If your company is active in social media, sooner or later a situation will occur that can become a crisis. I’ve put together 13 pieces of advice to help you minimize or even avoid that crisis altogether. You can find them in this presentation, together with some examples of where others went wrong: Read more
Just after The Netherlands defeated Mexico in the football (or if you’re from the US, soccer) World Cup in Brazil, the Dutch airline KLM sent out this tweet: Adios Amigos! #NEDMEX. To really drive the point home they added an image of a departure sign complete with a picture of a stereotypical “Mexican” wearing a sombrero. Read more