Here are 10 things I learnt at this year’s edition of the world’s biggest conference on native advertising. Read more
Wolf packs and Einstein or why we share fake stories
Posted on May 14, 2017If you’ve spent any amount of time on social media you’ve probably come across two very popular topics for posts, both incidentally images. The first one depicts a wolf pack on the move, and the second one shows a rejection letter Albert Einstein received in 1907.
5 great points on native advertising from Rebecca Lieb
Posted on November 9, 2015On October 19-20 this year more than 250 marketers gathered in Copenhagen for the first ever Native Advertising days. One of the keynote speakers was Rebecca Lieb, leading industry analyst on native advertising. She made a number of very good points, and here are five that I found particularly interesting. Read more
Netflix showing the way in native advertising
Posted on November 1, 2015One important question to reflect on is What is good native advertising? One of best ways of answering that question is to take a look at what Netflix have been doing with it in recent years. Not only are they creating great content, they’ve also been setting the bar as to what a brand can bring to a media platform by paying for important storytelling. Read more
How you can get a handle on digital
Posted on November 1, 2015The digital dimension of communication and marketing is becoming more and more important. At the same time I hear more and more people say that they find it hard to understand or get a handle on all things digital. This can come from very senior people, CMOs as well as experienced communication and marketing specialists. Read more
Stay curious – Survive digital Darwinism
Posted on November 1, 2015
Using history in content marketing
Posted on November 1, 2015Every company has a history. And that history can be put to good use in content marketing. But as always you need to create content that’s relevant to your target audience. Read more
The Tinder meltdown – 3 key learnings
Posted on August 30, 2015Last week Tinder, the dating app, had what has been called an epic meltdown on Twitter. Here are three things we can learn from that. Read more
Banks need to embrace digital to survive
Posted on August 30, 2015Imagine that 71% of millennials would rather visit the dentist than hear from your company. Not an ideal situation. But a very real one for banks in the US. Read more