The digital dimension of communication and marketing is becoming more and more important. At the same time I hear more and more people say that they find it hard to understand or get a handle on all things digital. This can come from very senior people, CMOs as well as experienced communication and marketing specialists. Read more
We need to keep talking about digital in communication and marketing. To many people digital is still something unknown. They don’t have a handle on it or a digital mindset. In many cases, they still don’t really get it.
Digital transformation may feel abstract and farfetched, but in many ways the change it brings is about how everyday life will be in the workplace and how employees will be able to work more efficiently. Read more