We need to keep talking about digital in communication and marketing. To many people digital is still something unknown. They don’t have a handle on it or a digital mindset. In many cases, they still don’t really get it.
Monthly Archives: July 2015
Time to decide the future of native advertising
Posted on July 22, 2015What’s in store for native advertising? Will it evolve and develop thanks to content that’s trustworthy, creative and valuable? Or will we slap a thin coat of storytelling on top of old-fashioned marketing, and see native go the way of the banner – so ignored that we talk of “banner blindness”?