Here are 10 things I learnt at this year’s edition of the world’s biggest conference on native advertising. Read more
Blog Archives
5 great points on native advertising from Rebecca Lieb
Posted on November 9, 2015On October 19-20 this year more than 250 marketers gathered in Copenhagen for the first ever Native Advertising days. One of the keynote speakers was Rebecca Lieb, leading industry analyst on native advertising. She made a number of very good points, and here are five that I found particularly interesting. Read more
Netflix showing the way in native advertising
Posted on November 1, 2015One important question to reflect on is What is good native advertising? One of best ways of answering that question is to take a look at what Netflix have been doing with it in recent years. Not only are they creating great content, they’ve also been setting the bar as to what a brand can bring to a media platform by paying for important storytelling. Read more
Time to decide the future of native advertising
Posted on July 22, 2015What’s in store for native advertising? Will it evolve and develop thanks to content that’s trustworthy, creative and valuable? Or will we slap a thin coat of storytelling on top of old-fashioned marketing, and see native go the way of the banner – so ignored that we talk of “banner blindness”?
How John Oliver got native advertising wrong
Posted on December 27, 2014John Oliver’s slamming of native advertising took the already heated debate to a new level. If you have not seen it you really should – it’s hilarious and he makes some very good points. But sadly most of his conclusions are wrong. Read more