The TV series Mad Men is set during advertising’s creative revolution. Its hero Don Draper is a symbol of an industry whose sole job was to interrupt our lives with messages about the things we had to have. But the days of Don Draper are long gone and his revolutionary ideas have lost their sparkle. Today we’re always connected, active on social networks and Google is our best friend. We don’t need slogans, we need substance. Welcome to the age of relevant content! Read more