Struggling to come up with posts for your company’s LinkedIn page? Want to try something different from what most companies are doing? You’ve come to the right place. Here are some posts that have caught my – because the stand out.

Most companies don’t lack things to talk about on their LinkedIn company page. Products, branding, sales, employeer branding and so on. But what they sometimes lack are posts that really connects with their followers and visitors. That are emotional, exciting, funny, unexpected and so on.

Creating posts like that is no that easy.

If you’re struggling with ideas, here’s something that might help. I’ve collected posts from different companies, for inspiration. Posts that stands out, makes you feel something.

My primary focus has been B2B, but you will find consumer companies there as well (and even a university). I will keep adding to this post. And I would really appreciate your help. If you have a suggestion, just send it to me by mail: pontus@staunstrup.se

Here we go:

 

Deutsche Börse – Revolt of the intern

One of my all time favorite posts on LinkedIn is this one, when the intern has had enough:

It gets even better in the comments section, when the Head of Corporate Communications gets involved:

 

 

Amazon: romantic and funny!

On Valentine’s day 2025 Amazon shared a post about two employees getting engaged, Great pic and lovely storytelling:

Amazon has also looked at different types of office behavior:

And disappointed cats:

Octapharma: Saving lives – or offering the best fika

The Swedish branch of pharmaceutical company Octapharma is doing a great job on LinkedIn. One post highlights how their employees are donating blood on a regular basis:

 

And another shows the company distributing semlor (Nordic lent buns):

Dropbox – Making life reversable or comparing generational habits

When Dropbox introduced a do-over feature they did a post on how reversing would enhance everyday life:

And they also did their take on the ever popular generational differences post:

 

Innocent drinks

This UK juice and smoothie company have brought their easy going social style to LinkedIn.

Asking the important queestion: When is it ok to start playing Christmas songs?

 

Or greeting school kids with proper respect:

 

 

John Deere – working with kids

I can’t find the LinkedIn post, but this take on showcasing products is brilliant, “Draw the other half”:

Caterpillar – love is always a great topic

I can’t find the LinkedIn post for this one either. Cat really nails the Valentine post here:

 

KLM – you can never go wrong with dogs

Great post from KLM, celebrating their canine passengers (or fluffy friends):

 

Cisco – people helping people

Posts filled with employees are everyday occurences. This one from Cisco tells a story of how “Cisconians” donate the time and skills to helping others:

 

 

University of Oxford – when you’ve got it, flaunt it

Sometimes all you need is great architecture and a bit of moonlight:

 

Bettys & Taylors of Harrogate – doing it properly

As an avid Yorkshire tea drinker I’ve been a fan for long. But what I love about this post from the mother company is that it looks so natural and relaxed. I’ve seen so many images that looks like this, but it still stands out:

SAP – Testing new things

Why not encourage your fans to engage:

Here’s an interesting one. No images or video, just a statement:

 

Clever use of graphics and copy here:

 

I will keep adding posts that I come across. And you’re more than welcome to contribute. Just send a mail to pontus@staunstrup.se