{"id":334,"date":"2025-03-16T15:12:59","date_gmt":"2025-03-16T15:12:59","guid":{"rendered":"https:\/\/staunstrup.se\/en\/?p=334"},"modified":"2025-05-23T05:47:06","modified_gmt":"2025-05-23T05:47:06","slug":"posts-for-linkedin-company-pages-heres-a-bit-of-inspiration-b2b-in-particular","status":"publish","type":"post","link":"https:\/\/staunstrup.se\/en\/social-media\/posts-for-linkedin-company-pages-heres-a-bit-of-inspiration-b2b-in-particular\/","title":{"rendered":"Posts for LinkedIn company pages – Here’s a bit of inspiration (B2B in particular)"},"content":{"rendered":"

Struggling to come up with posts for your company’s LinkedIn page? Want to try something different from what most companies are doing? You’ve come to the right place. Here are some posts that have caught my – because the stand out.<\/em> <\/p>\n

Most companies don’t lack things to talk about on their LinkedIn company page. Products, branding, sales, employeer branding and so on. But what they sometimes lack are posts that really connects with their followers and visitors. That are emotional, exciting, funny, unexpected and so on.<\/p>\n

Creating posts like that is no that easy.<\/p>\n

If you’re struggling with ideas, here’s something that might help. I’ve collected posts from different companies, for inspiration. Posts that stands out, makes you feel something.<\/p>\n

My primary focus has been B2B, but you will find consumer companies there as well (and even a university). I will keep adding to this post. And I would really appreciate your help. If you have a suggestion, just send it to me by mail: pontus@staunstrup.se.<\/p>\n

This post will be updated, with new content added at the top. Please scroll through it, there is gold to be found here.<\/em><\/p>\n

 <\/p>\n

Here we go:<\/p>\n

Holmen Board and Paper – it’s a bee thing<\/h2>\n

May 22 is Biodiversity day and Holmen Board and Paper found a great story to highlight this. Bees are very important for biodiversity and they actually have bee hives in one of their locations:<\/p>\n

 <\/p>\n

\"\"<\/a> \"\"<\/a><\/p>\n

 <\/p>\n

Detechtiv – Nostalgia and consistency<\/h2>\n

This is a Swedish IT company and I love their consistency in creating posts that reminds us of old computer games. And they do storytelling as well:<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

<\/h2>\n

Sandvik Mining and Rock Solutions – Strong visuals<\/h2>\n

Great images is a marvelous way to create interesting posts. Sandvik often have very strong visuals:<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Fieldly – Finding the right funny<\/h2>\n

Management tools for construction companies may not sound like a hoot, but this company brings the funny to LinkedIn. Including a pastiche of The Office.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Deutsche B\u00f6rse – Revolt of the intern<\/h2>\n

One of my all time favorite posts on LinkedIn is this one, when the intern has had enough:<\/p>\n

\"\"<\/a><\/p>\n

It gets even better in the comments section, when the Head of Corporate Communications gets involved:<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Amazon: romantic and funny!<\/h2>\n

On Valentine’s day 2025 Amazon shared a post about two employees getting engaged, Great pic and lovely storytelling:<\/p>\n

\"\"<\/a><\/p>\n

Amazon has also looked at different types of office behavior:<\/p>\n

\"\"<\/a><\/p>\n

And disappointed cats:<\/p>\n

\"\"<\/a><\/p>\n

Octapharma: Saving lives \u2013 or offering the best fika<\/h2>\n

The Swedish branch of pharmaceutical company Octapharma is doing a great job on LinkedIn. One post highlights how their employees are donating blood on a regular basis:<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

And another shows the company distributing semlor (Nordic lent buns):<\/p>\n

\"\"<\/a><\/p>\n

Dropbox – Making life reversable or comparing generational habits<\/h2>\n

When Dropbox introduced a do-over feature they did a post on how reversing would enhance everyday life:<\/p>\n

\"\"<\/a><\/p>\n

And they also did their take on the ever popular generational differences post:<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

Innocent drinks<\/h2>\n

This UK juice and smoothie company have brought their easy going social style to LinkedIn.<\/p>\n

Asking the important queestion: When is it ok to start playing Christmas songs?<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Or greeting school kids with proper respect:<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

John Deere – working with kids<\/h2>\n

I can’t find the LinkedIn post, but this take on showcasing products is brilliant, “Draw the other half”:<\/p>\n

\"\"<\/a><\/p>\n

Caterpillar – love is always a great topic<\/h2>\n

I can’t find the LinkedIn post for this one either. Cat really nails the Valentine post here:<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

KLM – you can never go wrong with dogs<\/h2>\n

Great post from KLM, celebrating their canine passengers (or fluffy friends):<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Cisco – people helping people<\/h2>\n

Posts filled with employees are everyday occurences. This one from Cisco tells a story of how “Cisconians” donate the time and skills to helping others:<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

University of Oxford – when you’ve got it, flaunt it<\/h2>\n

Sometimes all you need is great architecture and a bit of moonlight:<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Bettys & Taylors of Harrogate – doing it properly<\/h2>\n

As an avid Yorkshire tea drinker I’ve been a fan for long. But what I love about this post from the mother company is that it looks so natural and relaxed. I’ve seen so many images that looks like this, but it still stands out:<\/p>\n

\"\"<\/a><\/p>\n

SAP – Testing new things<\/h2>\n

Why not encourage your fans to engage:<\/p>\n

\"\"<\/a><\/p>\n

Here’s an interesting one. No images or video, just a statement:<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

Clever use of graphics and copy here:<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Key takeaway:<\/p>\n

Just because it’s your company’s LinkedIn account doesn’t mean the posts have to be boring!<\/p>\n

 <\/p>\n

I will keep adding posts that I come across. And you’re more than welcome to contribute. Just send a mail to pontus@staunstrup.se.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Struggling to come up with posts for your company’s LinkedIn page? Want to try something different from what most companies are doing? You’ve come to the right place. Here are some posts that have caught my – because the stand out.<\/p>\n","protected":false},"author":1,"featured_media":364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[50],"tags":[183,180,182,107,117,181,51],"class_list":["post-334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-communications","tag-company-pages","tag-inspiration","tag-linkedin","tag-marketing","tag-posts","tag-social-media"],"yoast_head":"\nPosts for LinkedIn company pages - Here's a bit of inspiration (B2B in particular) - Pontus Staunstrup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staunstrup.se\/en\/social-media\/posts-for-linkedin-company-pages-heres-a-bit-of-inspiration-b2b-in-particular\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Posts for LinkedIn company pages - Here's a bit of inspiration (B2B in particular) - Pontus Staunstrup\" \/>\n<meta property=\"og:description\" content=\"Struggling to come up with posts for your company’s LinkedIn page? 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