If your company is active on social media, chances are that not a lot of planning went into the decision. Most companies find themselves with a presence in social media for reasons like “Our competitors are there” or “Someone in marketing thought it was a great idea”. In addition, there is an idea floating around that social media should be approached without a strategy, that we should just dive in. I disagree, the key to having a successful presence in sociala media for a long time is to have a plan and then stick to it. Read more