5 great points on native advertising from Rebecca Lieb

On October 19-20 this year more than 250 marketers gathered in Copenhagen for the first ever Native Advertising days. One of the keynote speakers was Rebecca Lieb, leading industry analyst on native advertising. She made a number of very good points, and here are five that I found particularly interesting. Read more

5 key rules for great content

Recently there was this great thread in the Content Marketing Institute’s LinkedIn group, asking about golden rules for creating content. I came up with five points, that I’d like to share with you. There are certainly more, check the thread for some very good ideas, but these are the ones that struck me as key. Read more