What Hemingway, George RR Martin and John Wayne can teach us about social media

Ever since social media started to become a factor we have reminded ourselves that ”it’s a conversation, not a monologue” and that we should use it to listen as much as talk. We talk about not doing megaphone marketing and we measure “engagement”. Yet even as social media is maturing there is still a lot of opportunity lost because companies don’t take the listening part seriously. Read more